Shine is a boutique that is focused on delivering a large variety and selection of clothing and accessories targeting fashion forward young women.
The brand aspired to grow in the market as the place to shop for the latest trends and fashion pieces at affordable prices.
Shine´s brand was developed for the Middle East market with the intention of expanding into international markets. Shine thinks globally and acts locally by adapting its communication to each cultural background. The project consisted of naming, branding and designing the store environment. The brand identity is boldly reflected through the in-store experience, brand culture, high service-levels and communication. With a flexible visual identity that is responsive and adaptive to fashion’s rapidly changing trends, it consistently stays current and applicable across all forms of media and communication.