BR its a Sports Center Training and provides Personal Training Plans for Cycling and Triathlon.
BR is establishing new standards in the ideal training experience and lifestyle within the Middle East region and wanted a brand that would match its quickly expansion and services..
Slash studied BR’s profile and developed a new brand identity that would accompany the growth and expansion of the brand at every touchpoint. From its first center training layout space to the brand’s sports gear.
Creative Direction: Nuno Abreu
Project Management: Jorge Abreu
Graphic Design: Filipa Goes
Digital Design: Jonatas Barros