case-study-06


Zahran Business Centre

  • BD
  • SD

Assignment

Zahran Business centre is strategically located on Prince Sultan Street, a major commercial district in Jeddah, this state-of-the-art office and retail mixed use development offers 14 floors of commercial space towering 80 meters and designed to represent itself as a landmark commercial facility.

Solution

Slash was asked to design the wayfinding system to address the Zahran business centre audience. Wayfinding should come as much as possible from the architecture so the choice of materials and design was idealized in order to meet the building environment. Information was oganized consistently and structured hierarchically through all the floors and parking lot.