• BD

Founded in 1979, Alayyan Group has progressively expanded into a spectrum of companies spanning across the Middle East in media, automotive, food and insurance sectors. To represent the group’s proactive international growth, Slash was asked to develop a new timeless visual identity system and branding strategy.


Slash developed a brand identity that merges the group’s growth and versatile market endeavours with its history and origins. The brand was implemented across various collaterals including the website, stationery and brochures.