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Alayyan

  • BD
ASSIGNMENT

Founded in 1979, Alayyan Group has progressively expanded into a spectrum of companies spanning across the Middle East in media, automotive, food and insurance sectors. To represent the group’s proactive international growth, Slash was asked to develop a new timeless visual identity system and branding strategy.

SOLUTION

Slash developed a brand identity that merges the group’s growth and versatile market endeavours with its history and origins. The brand was implemented across various collaterals including the website, stationery and brochures.