Slash was asked to develop a more effective, coherent and unified project group consensus. From this common vision and set of behavioral values, a unifying visual identity was created.
The Al Naim mark has a dynamic concept behind its unique form. The polygonal diagram is formed by the GPS coordinates of the Al Naim’s office’s location. Furthermore, this helps us create a very unique and unified visual system for the sub-brands that sit under the Al Naim brand umbrella. Lending every sub-brand its bespoke mark which also acts as a very strong reminder of the parent brand.