Al Naim Cover

Al Naim

  • BD
  • DD
  • ST


Slash was asked to develop a more effective, coherent and unified project group consensus. From this common vision and set of behavioral values,  a unifying visual identity was created.


The Al Naim mark has a dynamic concept behind its unique form. The polygonal diagram is formed by the GPS coordinates of the Al Naim’s office’s location.  Furthermore, this helps us create a very unique and unified visual system for the sub-brands that sit under the Al Naim brand umbrella. Lending every sub-brand its bespoke mark which also acts as a very strong reminder of the parent brand.