A million times.

/ By Nuno

March is a great month in Dubai for arts.

Said that, one of the events that I’m waiting for some months is Dubai Design Days. There you’ll find really interesting things, but one that has been talked all over the word is the installation, by Humans.

Humans since 1982 was invited by Design Days Dubai to create a special project for the design fair which takes place 18 – 21 March in Downtown Dubai.
On this special occasion Humans Since 1982 created a 3,44 metre long kinetic clock installation; A million times. The installation is based on almost 300 interconnected analogue clocks. Each clock contains 2 motors to drive the minute and hour-hand independently, creating a choreography. Together, all clocks create one giant display, showcasing customizable texts, patterns and graphics.

With this unique installation Humans since 1982 finalised the clock projects; the clocks escape from its solely pragmatic existence. Usually locked in its functionality to show the time, there is another natural character inherent in an analogue clock. ‘’With its two arms rotating around the centre a clock always dances in slow motion. Shaping out this hidden quality without denying a clocks primary purpose was our goal’’ Per and Bastian clarify.

The A million times installation is a graphical conceptual, engineered based design project, connecting the digital, alphanumerical and geometric type font possibilities of the typical analog clock.

The installation will be shown at the main entrance of Design Days Dubai 2013, and will be traded through Brussels based designart dealer Victor Hunt, which will also be present at the fair.
Address: Mohammed bin Rashid Boulevard (former Emaar Boulevard), Dubai, United Arab Emirate.
Price information of the A million times installation is available on request at knock@victor-hunt.com.

[vimeo http://vimeo.com/60491636]



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